The first task of an actor is to Get and then Keep the attention of the audience. That’s exactly what any executive needs to do if they are delivering a presentation or running a meeting.
An actor learns the dynamics of the Audience-Speaker relationship very early on, and then how to manage that dynamic, enabling them to
Get and Keep the Attention of their audience.
Then they learn how to and Influence their audience.
All these skills learned by actors are transferable to anyone who has to deal with any kind of audience.
But Isn’t Acting Just Pretending?
This is a total misconception about the actor’s craft.
Acting and performance is about discovering and expressing what is real about a character.
In order to change yourself and play another character, you first have to learn what it is to be human. Understanding the fundamentals of human behaviour is at the root of actor training.
Applying this understanding requires technical skills: this is the actor’s craft. This is why we called the company The Craft of Communication:
Craft is rooted in science, so like actors, our clients learn the
- Physics of Communication
- Biology of Performance
- Biochemistry of Memory
- Psychology of Audiences
All of this is done in a way that is
- Highly interactive
- Hugely enjoyable
- Easy to remember
Theatre training is all action – our training is based on learning by doing.
As the Chinese poet Lee Po said:
I hear and I forget
I see and I remember
I do and I understand