Craft of Communication’s theatre-based techniques combine The Science of Communication with the Craft of Performance. Impactful, personalised, practical coaching for leaders and teams.

Accent Softening

Everyone has an accent. At Craft of Communication we celebrate different accents. Our job is to help individuals communicate more effectively.

  • Accent softening is NOT about getting people to eliminate their accent. It is about enhancing clarity.
  • Accents are formed by a series of muscles working a certain way.  This is how you produce rhythm and intonation.
  • When you speak a second language, you speak that language with the muscle setting and muscle memory of your mother tongue.
  • French, for example, often favours vowels and softens the consonants.
  • A native French speaker, speaking in English habitually softens the consonants at the end of the words. Result: one word can run into another and reduce the clarity of their English.
  • We identify and deal with these kinds of issues. We assess the key features of a particular accent that are impeding communication, then, give the speaker exercises to overcome those issue
  • We can deliver this work to groups, or in individually targeted One to One coaching.